MLM Lead Generation

The Art of MLM Lead Generation

As anyone who is associated with multilevel marketing knows, MLM lead generation is absolutely imperative for recruiting new associates and even selling products.  There are certainly plenty of ways to generate leads, but a few are much more effective than others. Lead generation truly is an art, and those who follow the proper steps are sure to discover avenues that they never even knew existed.

Create a Plan and a Website

The first step involved with MLM lead generation is creating a plan and a website. This plan should include steps for recruiting associates as well as generating buying interest among consumers; it should also include information that is pertinent to consumers as a whole. When looking for associates, always promote the business well and speak of how it can solve consumers’ financial problems. On the other hand, when selling a product, be sure to list reasons why the product will change lives, make living more convenient or save consumers money in the long run. The website should be easily accessible and user friendly, as well.

Utilize an Auto Responder

An auto responder is priceless for MLM lead generation and is nothing more than a bit of technology that allows consumers to opt-in to newsletters or receive free reports about the MLM business. This way, business owners and associates can use these email addresses to stay in contact with potential clients. Though not every consumer will respond to attempts at contacting them for a position or as a sales opportunity, generating leads this way is economical and efficient. Business members can determine how long each subscriber’s email address is retained in the system, thereby allowing them to maintain contact in the hopes of catching these consumers when the time is right.

Article Marketing

Another great way to recruit associates or sell products is through the use of well-written articles that are designed to be informational, conversational and compelling all at the same time. This way, when consumers search for information on the internet that relates to the business or product, they are likely to stumble across the MLM member’s website. These articles should be around 500 words in length and packed with information that drives readers to purchase the product or join the MLM team—or perhaps even both. If these articles are going to be submitted to online article directories, be sure to include plenty of hyperlinks back to the business website, as well.

Toll-Free Info Lines

When MLM marketers and salespeople really want to cover all of their bases, toll-free informational hotlines—often referred to as info lines—are a great MLM lead generation method. In a nutshell, the marketer or salesperson simply purchases a unique toll-free number and associates it with one or more recordings that provide useful information to consumers about the products and services on offer. When this is used with a call capture tool, the possibilities are truly endless. Each call that comes into the hotline is recorded, even if the consumer has their caller ID blocked for privacy. These consumers can be called back one-by-one in an effort to generate leads on a more personal level.

There are many who say that the art of MLM lead generation has been lost, but this is not the case. There are plenty of multi-level marketing businesses that flourish and thrive with the help of these techniques. A perfect combination of website creation, article marketing and lead capture tools is the best way for any business to quickly climb its way to the top.

MLM Network Marketing

Duplicating a Successful System is Key to MLM Network Marketing

Every network marketing opportunity offers something unique and special to its customers and distributors. However, two factors remain consistent in creating success as a network marketer - leads and duplication. Leads allow the MLM business to grow and prosper. However, duplicating a successful system is key to MLM network marketing. Marketing and prospecting systems that provide this duplication accelerate successful results and save time and money.

Capturing a Prospect’s Contact Information

The first step in a successful system of duplication is a great squeeze page or lead capture page. This squeeze page, also known as a landing page, is the first glimpse a prospect has of your MLM network marketing business. The page captures the lead’s contact information by asking them to complete a form for further insights about the business. An inviting and eye-catching landing page is critical for having a successful network marketing system. Once the prospect enters their contact information, the next step of this duplicating system begins to work.

Successful Duplication Involves Consistent Information

A system of duplication would not be complete without the consistent and ongoing delivery of information about the MLM business to the prospect. This is done using auto-responders or automated emails that are sent to leads gathered through the landing page. Every prospect gets the same emails with the same consistent information that answers frequently asked questions about the business. In addition, this process helps to narrow down which leads are most interested in the business based upon their responses to these emails.

Knowing Who to Call First

Responses to the automated emails sent to the prospect are recorded through tracking systems within a network marketing system. This allows the business owner to prioritize leads and know whom to call first. It is an excellent way to save and optimize time because not only does the tracking reveal who reads and clicks on the emails, but what information the lead has read. Therefore, the business owner does not have to waste their time going over extraneous details that the prospect already knows.

A Numbers Game Creates Success

The reason this system is successful is that it is duplicable. Every lead goes through the same system or process. Most importantly, MLM network marketing is a numbers game. This means that the more people that know about the business that is being promoted, the better chances of a conversion. A duplicated and automated system allows hundreds of prospects to review your business at any given moment and go through system. This can happen even while the business owner sleeps.

An effective system that is easily duplicated is essential for success in MLM network marketing. The business owner is able to prioritize time and progress in their business more effectively with a system that takes each lead through the same automated process. A duplicating system that works at helping you save time will make a business owner’s life easier and create instant success with network marketing programs.