MLM Lead Generation

The Art of MLM Lead Generation

As anyone who is associated with multilevel marketing knows, MLM lead generation is absolutely imperative for recruiting new associates and even selling products.  There are certainly plenty of ways to generate leads, but a few are much more effective than others. Lead generation truly is an art, and those who follow the proper steps are sure to discover avenues that they never even knew existed.

Create a Plan and a Website

The first step involved with MLM lead generation is creating a plan and a website. This plan should include steps for recruiting associates as well as generating buying interest among consumers; it should also include information that is pertinent to consumers as a whole. When looking for associates, always promote the business well and speak of how it can solve consumers’ financial problems. On the other hand, when selling a product, be sure to list reasons why the product will change lives, make living more convenient or save consumers money in the long run. The website should be easily accessible and user friendly, as well.

Utilize an Auto Responder

An auto responder is priceless for MLM lead generation and is nothing more than a bit of technology that allows consumers to opt-in to newsletters or receive free reports about the MLM business. This way, business owners and associates can use these email addresses to stay in contact with potential clients. Though not every consumer will respond to attempts at contacting them for a position or as a sales opportunity, generating leads this way is economical and efficient. Business members can determine how long each subscriber’s email address is retained in the system, thereby allowing them to maintain contact in the hopes of catching these consumers when the time is right.

Article Marketing

Another great way to recruit associates or sell products is through the use of well-written articles that are designed to be informational, conversational and compelling all at the same time. This way, when consumers search for information on the internet that relates to the business or product, they are likely to stumble across the MLM member’s website. These articles should be around 500 words in length and packed with information that drives readers to purchase the product or join the MLM team—or perhaps even both. If these articles are going to be submitted to online article directories, be sure to include plenty of hyperlinks back to the business website, as well.

Toll-Free Info Lines

When MLM marketers and salespeople really want to cover all of their bases, toll-free informational hotlines—often referred to as info lines—are a great MLM lead generation method. In a nutshell, the marketer or salesperson simply purchases a unique toll-free number and associates it with one or more recordings that provide useful information to consumers about the products and services on offer. When this is used with a call capture tool, the possibilities are truly endless. Each call that comes into the hotline is recorded, even if the consumer has their caller ID blocked for privacy. These consumers can be called back one-by-one in an effort to generate leads on a more personal level.

There are many who say that the art of MLM lead generation has been lost, but this is not the case. There are plenty of multi-level marketing businesses that flourish and thrive with the help of these techniques. A perfect combination of website creation, article marketing and lead capture tools is the best way for any business to quickly climb its way to the top.

MLM Network Marketing

Duplicating a Successful System is Key to MLM Network Marketing

Every network marketing opportunity offers something unique and special to its customers and distributors. However, two factors remain consistent in creating success as a network marketer - leads and duplication. Leads allow the MLM business to grow and prosper. However, duplicating a successful system is key to MLM network marketing. Marketing and prospecting systems that provide this duplication accelerate successful results and save time and money.

Capturing a Prospect’s Contact Information

The first step in a successful system of duplication is a great squeeze page or lead capture page. This squeeze page, also known as a landing page, is the first glimpse a prospect has of your MLM network marketing business. The page captures the lead’s contact information by asking them to complete a form for further insights about the business. An inviting and eye-catching landing page is critical for having a successful network marketing system. Once the prospect enters their contact information, the next step of this duplicating system begins to work.

Successful Duplication Involves Consistent Information

A system of duplication would not be complete without the consistent and ongoing delivery of information about the MLM business to the prospect. This is done using auto-responders or automated emails that are sent to leads gathered through the landing page. Every prospect gets the same emails with the same consistent information that answers frequently asked questions about the business. In addition, this process helps to narrow down which leads are most interested in the business based upon their responses to these emails.

Knowing Who to Call First

Responses to the automated emails sent to the prospect are recorded through tracking systems within a network marketing system. This allows the business owner to prioritize leads and know whom to call first. It is an excellent way to save and optimize time because not only does the tracking reveal who reads and clicks on the emails, but what information the lead has read. Therefore, the business owner does not have to waste their time going over extraneous details that the prospect already knows.

A Numbers Game Creates Success

The reason this system is successful is that it is duplicable. Every lead goes through the same system or process. Most importantly, MLM network marketing is a numbers game. This means that the more people that know about the business that is being promoted, the better chances of a conversion. A duplicated and automated system allows hundreds of prospects to review your business at any given moment and go through system. This can happen even while the business owner sleeps.

An effective system that is easily duplicated is essential for success in MLM network marketing. The business owner is able to prioritize time and progress in their business more effectively with a system that takes each lead through the same automated process. A duplicating system that works at helping you save time will make a business owner’s life easier and create instant success with network marketing programs.

Are You Searching for an MLM Prospecting System to Generate Leads?

After going through an initial list of family, friends, acquaintances and co-workers, you may begin to stumble over where to find more MLM leads. Through an MLM prospecting system you can generate unlimited MLM leads that you would otherwise never have reached.

The Benefit of a Prospecting System
An MLM prospecting system provides you with a plan and a means of generating MLM leads beyond your own community. MLM tools within a prospecting system can enable you to contact a variety of people who may be interested in joining your company, but do not know that you can provide them with the means to do so. An MLM prospecting system is a means of presenting yourself to others so they know to get in touch with you.

Promoting the Solution
When you begin to use an MLM prospecting system to draw in potential leads, be sure to never promote the company itself. It is more beneficial to promote how your company can provide a solution to what the MLM leads are looking for. An MLM business can help with gaining financial freedom, allowing more family time, or helping to save for important events. Promote how the products provide solutions to daily problems, such as enabling weight loss or promoting health. People are drawn not to a company, but to how they will benefit from what you can offer.

Building Relationships
A successful MLM prospecting system generates leads through building relationships with people. Your MLM leads want a person they can trust and turn to for help. You need to build up a relationship that will encourage your leads to see you as being professional and knowledgeable, so you can help them and reassure them that this company is the best solution for what they are looking for. That relationship will be built up over time as you maintain contact through e-mail, phone calls, and face-to-face meetings.

Elements of the Prospecting System
Prospecting systems require essentially three things: a way to capture people’s attention, a way to collect their information, and a means of contacting them. A highly efficient MLM tool for this is a capture page with an auto responder. A capture page will draw visitors to your web site, providing snippets of information that encourage them to inquire further. On the capture page there will be a form to fill out with the MLM lead’s basic contact information. This usually requires only a name and e-mail. Then an auto responder can send out an automated pre-written e-mail to the potential lead, providing more information. Future e-mails can also be sent out periodically to maintain interest.

Generating leads may be a difficult element to creating and expanding your MLM business, but it is the only way to increase your earning potential. Once you get stuck on where to find MLM leads, an MLM prospecting system is a way to start finding more people who will be interested in what you have to say.

Replicated MLM Websites

Why Your Company Should Provide Replicated MLM Websites to Your Team Members

Increasing numbers of direct sales companies, MLM organizations and so on are supplying the members of their marketing teams with their own replicated MLM websites and landing pages. To understand why this is such a successful strategy, it is important to take a closer look at the benefits of giving each team member their own site.

Personalization

To start with, replicated MLM websites give team members the opportunity to personalize their site and/ or landing page. Every individual has a different approach. Allowing them to use this approach will give them a greater chance of success, which will obviously be of benefit not only for them, but for the company as a whole. Different approaches may also appeal in different ways to different consumers, which brings in the second benefit, a wider audience.

Audience Appeal

Because each member of the team is able to use their own, unique and personal approach to reach an audience, the company has the potential to reach a far wider audience. Consumers, suppliers and potential business partners come in all shapes and sizes, complete with different outlooks and opinions. Each of them will favor a particular way of being approached, and by offering a multitude of personalized options, a company is able of reaching all of them in some way or another.

Converting Leads

Naturally, the more members of the public, businesses, etc can be attracted, the more likely it is that leads and/ or visitors to a replicated site will be converted into customers, business partners, etc. In other words, the provision of replicated MLM websites to members of a direct sales team has the potential of improving profits significantly. The expense incurred through the replication of a website will be recovered easily within a very short time if it has been done well.

Ensuring Success

To ensure that providing replicated MLM websites to employees/ team members is not a wasted effort, it is obviously necessary to train all of them well in the use of their sites, provide them with sufficient knowledge on strategies that will assist them in maximizing their site's potential, and have a certain set of guidelines with regards to the basic appearance of the site. This is necessary to ensure that the company's brand is recognized, rather than being lost in personalization, and that the reputation of the company as a whole is protected.

Motivation

Having replicated MLM websites to work on and with effectively allows employees/ team members and/ or affiliates to maximize their own potential, reach a much wider audience and consequently enjoy greater success. Because it is easier to evaluate the success of each individual site than trying to determine who did what from a single site, team members can be credited with their success easier as well. This in turn will increase their motivation and determination to perform better and better.

The benefits this provides for both the team members and the company are easy enough to see and can not be dismissed easily by anyone's standard. This makes the investment of providing each team member with a replicated site an extremely good one.

Replicated site

How a Replicated Site Will Help Your Distributors

Company websites will attract a certain range of customers, which is then approached by all distributors. This means that a potentially large number of distributors are all competing for business among the same limited target audience. For obvious reasons, this leads to their success and the success of the company in general being limited, too. So what can be done to expand a target audience and subsequently distributor success?

Widening Target Audiences

The targeted audience, potential conversion of leads and site visitors into customers and therefore both individual and overall success can be expanded significantly by providing distributors with their own replicated site. Why and how is this possible? Each distributor has a unique approach to the way they promote a product or service and the way they deal with consumers. By being able to personalize their own site according to this unique approach, each distributor will attract a different range of consumers. The company's target audience as a whole is thus enlarged, while each distributor is able to create their own customer base without taking business away from other team members.

Distributor Potential

 A single company website often requires distributors to employ a specific, pre-determined approach to promote the services or products offered and follow specific ways of responding to enquiries. Because distributors are able to personalize their replicated site, using their own unique approach, they are likely to be more confident and comfortable in what they do. As a result, they are able to maximize their potential, achieve greater success and subsequently be of greater benefit to the company.

Conversion Rates

A wider and more targeted audience will naturally also result in more site visitors and leads to be converted into buying customers. The majority of consumers will search for a specific type of products or services. By landing on pages that suit their own expectations - a situation that is far more likely to arise with a distributor's replicated site than a single site offering a  generalized approach - is more likely to tempt them into reaching for the purchase now button than anything else. A personalized replicated site will enable distributors to offer that unique look customers are looking for when searching for a product.

Increased Motivation

There is nothing quite like success when it comes to increasing motivation. Coupled with adequate training in website use and the provision of effective marketing strategies, a personalized replicated site is far more likely to provide the desired results and bring lasting success than working from a standard template-like website. Naturally, a happy distributor who can see they are making good profits and their efforts are being rewarded will be much more motivated to maintain and increase their success rates.

The provision of and ability to personalize a replicated site allows distributors to increase their own and consequently the company's profits by maximizing their potential, widening target audiences, increasing potential conversions and improving motivation. In other words, it enables them to enjoy greater success that is a result of their own making and personal motivation.

Replicated websites

FocalPoint announces the release of its newly revamped, fully customizable online prospecting & marketing solution. As the industry leader, it offers a fully customizable prospecting and marketing solution designed to meet the needs of network marketing teams and direct sales companies. It provides distributors with an expertly branded and replicated online system, complete with a full suite of integrated tools, services, and training they need to succeed.

Distributors need a way to get sales leads and build their contact base. Once they have contacts, they need an efficient way to reach out to them and follow up. FocalPoint does just that – it provides a revolutionary replicated site product that enables lead capture which in turn pushes contacts through the sales process with a replicated presentation site. Its fully integrated, pre-loaded autoresponder series continues the process by sending engaging content to these newly captured leads.

Team members typically do not have the time or expertise to write their own sales funnel email campaigns. An online prospecting and marketing system like FocalPoint does it for them. Based on input from the team leader or company owner, the system gets built with everything the team member or distributor could possibly need. All the replicated site owner needs to do is get visitors to their lead capture pages and the system takes care of the rest. 

The system is geared toward company owners and team leaders who are looking for a sales stream and support system for their teams. FocalPoint is custom built to each company’s specifications with training tools, lead capture pages, a presentation site, autoresponders and phone scripts for contact follow-up. The system is then replicated for the company’s distributors or team members – allowing them to personalize it themselves.

About FocalPoint
Founded in 1992, FocalPoint caters to the needs of Direct Sales Companies, Network Marketing Teams, and MLM Organizations. During its twenty year tenure, FocalPoint has provided businesses with some of the most innovative tools including replicated lead capture pages and presentation sites that allow their distributors and team members to succeed.

Replicated Site

Prospecting and Marketing Systems- Replicated Site

FocalPoint is the industry-leading, fully customizable all-in-one marketing and training solution designed to meet the needs of network marketing teams and direct sales companies. FocalPoint is the answer to providing distributors with an expertly branded and replicated online system, complete with the full suite of integrated tools, services, and training they require to succeed individually.

Why FocalPoint? Let’s talk about the elephant in the room: Most average distributors (people) desperately need a professional automated sales and presentation system to promote their product and opportunity and follow-up with prospects. FocalPoint fully leverages the activity of every distributor and maximizes their results.

FocalPoint means rapid growth and continued momentum for your team. Whether your group is 300 or 3,000 strong, FocalPoint is a guaranteed game changer.

Clone Distributor Success Overnight

FocalPoint duplicates your successful sales process. It captures and replicates your marketing message and unique selling propositions through compelling tools such as your targeted landing pages or iTeleCenter's sizzle-line feature. It can deliver your effective, media-rich presentation and then continue to automatically follow-up with professionally-written autoresponders. Additional features and tools enhance and support the sales and conversion process.

FocalPoint totally supports new distributors from Day One. It answers their question, “What do I do now?” FocalPoint saves hours of repetitive training and coaching by sponsors who benefit immediately with more time to sell, recruit, build and grow their own businesses.

The Bottom Line: Without exception, every large organization experiencing massive growth in today’s marketplace is supported by a replicated and automated presentation and follow-up system. Many of them are FocalPoint systems.

FocalPoint Features contain a full suite of bundled tools and services included in your personally branded FocalPoint system
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Self Replicating website
Self Replicated Websites



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